Pricing Process Evaluation
2025 Survey
What is your country?
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Please Select
Country A
Country B
Country C
Country D
Country E
What is your role?
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Please Select
PRICING LEAD
FINANCE
MKTS
SALES
MANAGEMENT
Pricing Strategy - As Is
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1 - Aware
2 - Apply
3 - Lead
4 - Expert
Topic 1 - Our Pricing strategy is well aligned with our strategic intents, market opportunities and product life cycle.
Topic 2 - New Biz Model & Services: we have a clear view of our value proposition and related pricing strategy.
Topic 3 - Pricing strategy is overall effective ( PVAR in line with target) with limited number of pricing exception (i.e., less than 10%).
Topic 4 - We purposefully design our prices considering PY campaign learning, market dynamics, elasticity and rule-based info (i.e., min GP…).
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